On December 9, the organizers of the Grand National Corporate Media Contest “Silver Threads 2020” announced the winners.
The contest results showed that corporate communications are not just alive in the face of the pandemic restrictions, but, as it turns out, they are taking center stage. A total of 85 projects were submitted for the contest from all over Russia, including Moscow, St. Petersburg, Arkhangelsk, Kirov, Chelyabinsk, Yekaterinburg, Ulyanovsk, Rostov-on-Don, etc.
It is the first time that NANOLEK not just takes part in the “Silver Threads” contest, but also the first time that it has nominated its corporate communications projects before the industry’s experts for assessment. The projects submitted had two categories. Even though we are “newcomers”, our applications landed on the winning podium: the 2nd place in the category “Best Corporate Social Media Account” (corporate social media account https://www.facebook.com/nanolek/) and the 3rd place in the category “Best Corporate Magazine” (corporate magazine “NANOLECK INSIGHT”).
Yulia Deyeva, Director for Corporate Communications at NANOLEK,
“We should extend our gratitude to the contest organizers for appreciating our input so much. The fact that our projects are on the same podium with major companies such as Gazprom, Sibur, ROSKULTPROEKT, the Bank of Russia, the State Academic Bolshoi Theater of Russia, and others is gratifying.
No one doubts that being acknowledged by the peers and winning always works as an encouragement and stimulus for new things to do.
I would like you to know that all the projects winning awards today are done in-house all by ourselves: from ideas to action. Amid the pandemic, we did not slow down. Even more, we reinforced the presence of corporate media through the usual formats of the corporate magazine and social networks both rethought. So, we altered the corporate magazine’s look and the focus of posts and articles; actively covering industry news; inviting our employees and partners to join us in communication, and other things. We’re glad we set the bar that high right at the beginning. We keep working, we have a lot of plans that we have to put into effect. Even faced with the challenges of today, we go on with creative things.”
Anna Shvidunova, member of the jury of the “Medialeader-2020” award, Ph.D. in Political Science, PR consultant,
“This year’s award has shown a good up-level leap in all types of corporate communications. It appears that these external conditions were indeed conducive to galvanize our resources, to make our creative energy explode and the professionalism of PR specialists to step up. It’s a big time for communications to prove as relevant and popular as ever. The b2b sector also showed growth. A lot of attention is paid here to building multi-channel communication with audiences, including through new digital channels like messengers and social networks. And it’s gratifying for us. The Nanolek case was a clear breakthrough for me in this segment. The guys have just made the b2b communications market to burst. Taking part in the contest for the first time, they immediately became winners in two categories. This is a big win and a great indicator of the efforts our people put into the projects they do. I think that the trend of people’s awareness of the role of b2b communications for company image and business success broadly will still grow in today’s reality, and professional communications teams in this area will become more and more in demand. In this sense, NANOLEK is a good example and a reference point for “how to get things done”. We heartily congratulate the team on the award. They deserve it. And we look forward to more projects next year that will be just as exciting and reputation-worthy!’
Stanislav Naumov, Chairman of the Board of the Association of Pharmaceutical Manufacturers of the Eurasian Economic Union,
“Dear colleagues, congratulations on your win! I am in sync with the APhMEEU member companies in their decision to take part in various contests, either industry-specific or narrow-focus. This way they can stay in tone, meet their rivals, show what they have achieved, and share their best practices. Especially when we all found ourselves in a situation we had never known before, when in isolation, distant, online… At such a time, it’s the corporate media that has proven its usefulness, sustainability rather than a futile budget item. It is even more vital to develop this kind of tool when a team is split geographically into several locations. Indeed, it’s an element making the people come together, giving them a team feeling and an opportunity to belong to a common information flow. It’s important, it’s wanted, and this work has brought you Silver Threads. Keep it up!”