PR-FORUM 2021 primarily focuses on transformation of jobs and blurring of boundaries in the media environment. PR as a profession is a relatively young specialty that grows, develops and expands every day. New points of support, new meanings, new tools come in sight. And a new reality. This was especially true in 2020, when the world was on the verge of a pandemic and PR experts were faced with crisis communications.

On February 10-12, 2021 the heads of PR departments of large companies in Moscow discussed the structure of integrated communications in B2B, talked about how to implement tasks in the digital environment during the pandemic and after it, and what new digital channels can be used in the PR of B2B companies. Besides, they brought down the nuances in the following topics: what really changed in communications and life in 2020; how to create a single tone of voice in communication with all target audiences, discussed the practices of promotion in various digital channels and other issues.

Yuliya Deeva: “Every crisis always creates opportunities, believe it or not. Even if the budget is trimmed, and the media space is distorted towards the agenda of others, you can always find an interesting content, audit possible partners and make joint projects, and the theory of small things and steps is always helpful: do not wait for any WOW events, even insignificant news will always find its audience.

Despite the fact that I started a new field of activity just before switching to remote workng, it didn’t prevent our team from “making friends” with the media, get on the top 3 list of corporate media and take part as experts in a huge number of online events.

Never give up, but look around, create trends and learn from the strong leaders.”